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Can Advertising Revive San Francisco? A Local Business Group Bets on It

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A $4 million campaign aims to bring in new business by highlighting the city’s success stories

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https://www.wsj.com/articles/can-advertising-revive-san-francisco-a-local-business-group-bets-on-it-76f17a33A group of San Francisco business leaders is backing a $4 million advertising campaign to boost the city’s image and economy, the latest in a patchwork of mostly public sector marketing efforts to pull it out of

Homegrown companies including Uber, Levi Strauss and Pixar—as well as newer entrants such as OpenAI—have lent their names to the “It All Starts Here” campaign, which aims to serve as a reminder of the world-famous businesses that were born in the Bay Area.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.

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