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Strong showing by Alphabet, Meta signal ad market rebound underway

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A rebound in the advertising businesses of Google, Meta (META.O) and Snap (SNAP.N) signaled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy.

signaled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy.

Schindler said that the retail segment was particularly strong during the July-September period. He said the company had "started prepping retailers for what will be a long holiday season" to help them deliver deals to consumers who increasingly cared about price and convenience.revenue in the July-September quarter, ahead of Wall Street estimates. Its YouTube ads business witnessed a 12% jump in growth.

Snap's efforts to revamp its ad-targeting tools with technology also paid rich dividends, as average revenue per user increased in the third quarter. The companies are seen as more resilient to uncertainty fueled by geopolitical turmoil such as the conflict in Middle East as their wider reach helps attract a steady stream of advertisers.

 

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