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Facebook-parent Meta launches business verification program in Canada for $36.99 per month

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The program will give subscribing companies a verification badge confirming their business is authentic and grant them access to proactive monitoring for impersonation

The platforms’ owner, Meta Platforms Inc.announced Monday that it has begun testing a paid verification program for businesses using either social network in Canada.

Businesses are only eligible for the service if their accounts meet what Meta called a minimum tenure, though spokesperson David Troya-Alvarez would not say what the threshold is, “in order to protect against bad actors.” In August, LinkedIn rolled out a new offering to verify the profiles of Canadian members who provide a copy of government identification to a third-party company the business social network had partnered with.

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