Narrow the Gap Between Company and Employee Purpose

📆 2023/11/03 0:32:00
📰 HarvardBiz

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Achieving “purpose congruence,” the alignment of corporate and individual employee purposes, is essential for organizational success. Rather than imposing a uniform corporate mission, businesses should foster environments where both personal and organizational purposes harmoniously coexist.

To advance this congruence, organizations should: 1) Facilitate “purpose discovery” during recruitment and onboarding. 2) Promote “purpose sharing” to enhance collaboration and find mutual goals. 3) Encourage “purpose integration” by tailoring roles that align individual and company aims. 4) Implement “purpose reminders” in regular activities. By personalizing purpose, businesses can boost productivity and job satisfaction, benefiting both the company and its employees.

, prominently feature their mission to emphasize the importance of corporate purpose, the personal purpose of each employee is often underappreciated.is an assistant professor of organizational behavior and human resources at BYU Marriott School of Business. His research explores the morality and ethics of organizations and the people in them.is a professor of management and organizations at the Kellogg School of Management.

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