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What Does the European Union’s Glitter Ban Mean for the U.S. Beauty Market?

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There’s nothing wrong with a little sparkle—well, until it starts to harm the environment.

With the planet in full-blown climate crisis—and the beauty industry a non-negligable contributor to the problem—in Oct. 2023, the European Union announced its ban on all non-biodegradable plastic glitter. Beginning in 2027, the region also plans to halt the production and sales of rinse-off cosmetics that contain loose plastic glitter, with leave-on products following suit starting in 2029. But with so many makeup brands operating in both the E.U.

” And according to Myricks, her brand, which operates both in the U.S. and E.U., has already found more sustainable formulations to create glitzy makeup products—sans plastic. “ have taken a more modern approach to our product assortment that includes an array of hyper-reflective, multidimensional shiny finishes without glitter—giving our community the tools to freely explore their artistry,” she explains. Replacements options include plant-based plastics and synthetic Mica.

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