Merseyside company who organise 'extravagant parties' for celebs

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Icon Events has worked with famous footballers and celebs such as Steven Gerrard and Olly Murs

Back in September 2013, managing director Dan Thompson, now 38, took his experience from a previous business venture to create events production and management company Icon Events, based in Knowsley. In the last decade, what started out as just an audio visual company has creatively expanded to offer events and private parties across the region and beyond.

"That was 10 years ago and obviously things have changed since then. What we found was because we were doing less of the management side, other event managers were then approaching us to do their events for them and we realised we can't really be competing with these event managers, so we didn't promote ourselves as that anymore.

"I think that's one of the great things about working in this industry. You get to meet so many different people and so many successful people as well." "My dad is a Kirkby lad who came from a humble background, so he always instilled in us that if you want something you've got to work for it and I'm really appreciative that he did that for us. That goes for all of us.

He said: "We were all sat there going we’ve got no work. In events, were the very first line of business to be affected by the whole pandemic. "I ended up partnering up with Lord Derby who is a client but I class him and his family as a friend. It was a big risk and a big ask but we really did pull it off.

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