Digital tightrope walk for business and human rights

AI offers unprecedented opportunities for growth and innovation, but also presents significant challenges and risks, especially concerning human rights and corporate governance.Pooja Dela-Cron is a Partner at Webber Wentzel and Paula-Ann Novotny is a Senior Associate at Webber Wentzel.

The transformative power of AI in the legal domain is both fascinating and alarming. With the increasing spread of fake news, elections can be marred by misinformation, disinformation and hate speech. AI advances can be key in orchestrating verification campaigns, as a pilot project conducted by the United Nations Development Programme in Zambia's 2021 elections showed.

Closer to home, the issue of digital and socioeconomic divides further complicates the intersectionality of AI and human rights. AI-driven solutions in healthcare and agriculture, for example, have shown immense potential to bridge socio-economic gaps. The balance between leveraging AI for societal benefits while protecting individual rights is a delicate one, necessitating nuanced governance frameworks.

Corporations stand at the frontline of the AI revolution, bearing the responsibility to wield this powerful tool ethically. Google's Project Maven, a collaboration with the Pentagon to enhance drone targeting through AI, faced internal and public backlash, leading to the establishment of AI ethics principles by the company. This example demonstrates the importance of corporate accountability and the potential repercussions of neglecting ethical considerations in AI deployment.

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