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Talent alone isn’t enough in the music industry — Ehili

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Nigerian musicpreneur, Ehi Destiny Adams, popularly known as Ehiii, has said that talent alone isn’t enough in the music industry, but averred that success in the music industry requires a combination of talent, hard work, determination, and strategic thinking.

Ehiii made this known in a chat with The Guardian, whilst discussing the harsh realities of the music industry and the importance of more than talent for success. He shares his insights on why talent alone isn’t enough to make it in the fiercely competitive music world.

Drawing from his experiences, he emphasized the importance of building a strong brand and establishing a solid business foundation. “As artistes, we must not only focus on creating great music but also on building our brand, connecting with our audience, and navigating the business side of the industry,” he explained.

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