SAQ sales down as non-alcoholic business booms in Montreal

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The drop in alcohol business appears to being picked up in sales at shops that sell non-alcoholic beverages.

reported a drop in revenues of $18.7 million or 3.5 per cent in the third quarter of the fiscal 2023-2024 year compared to the same time last year.”People don’t want hangovers anymore,” Catherine Pépin, an employee of the boutique told Global News.Apéro à zéro is the only strictly non-alcoholic store of its kind in the province and sales for non-alcoholic beer, wine, spirits and mixed drinks are strong.

”I enjoy drinking, like tasting the different tastes, but without feeling … the alcohol the next day,” Breton told Global News.Alberta distillery takes home best new spirit prize at World Whiskies Awards

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