Click to email a link to a friend It’s April 1st, and you know what that means… time for a bunch of silly product launches that may or may not be believable. The fact that some of these made-up products actually fool some people should tell you something about the state of the bike industry, but Joe McEwan from Starling Cycles decided to take it a step further this year with an April Fools’ ‘rant’.April Fools’..
But it’s not all about throwing money at the problem. There’s more to it than that and – he reckons. It’s more about the thing stuck on top of the bike, than the bike itself. It’s more about hard yards than hard cash.
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