Peter Taylor, founder of York-based Nidhoggr Mead Co, evoked the ancient legends of Norse mythology when he presented his range of authentic locally-made honey Mead to the Dragons’ Den panel on Thursday. He burst into the Den with two marauding Vikings who fought each other in a battle to the death. He asked for £80,000 investment in exchange for a five per cent stake in his rapidly-growing British honey mead drinks company.
Mr Taylor described it as “an enlightening experience which allowed me to introduce the panel to the ancient techniques of mead-making which inspired our range of delicious full flavoured honey mead.” He first discovered honey mead at Viking reenactment tournaments. In 2020, inspired by his mother-in-law who brewed homemade mead and, in a bid to make some extra cash to buy a new sword, he experimented making his own authentic mead at home using 100 per cent local Yorkshire honey.
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