How The "Pretty Lonesome" Podcast Found Company In Alex Cooper's "The Unwell Network"British social media star Madeline Argy's confessional storytelling videos have attracted 7.5 million followers on TikTok, YouTube and Instagram. Now, she's expanding her reach through a podcast called "Pretty Lonesome," which she launched with 30 Under 30 alum Alex Cooper's The Unwell Network in October 2023.
Argy has partnered with digital brands like Google, Spotify and Netflix, as well as fashion and beauty companies like Coach, Rabanne and Kosas, which Forbes estimates resulted in $1 million in earnings last year. Though she's built a career on creating content, her biggest piece of advice to aspiring creators is to not stress too much about the content they're putting out. "Just get some funny friends and just exist, keep existing," she says.