News Formal

Facebook said it might start paying for content, sending ripples through the publishing world. Here's what industry insiders are saying.

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Some publishing execs expressed cautious optimism about the idea, aware that Facebook has had a fraught relationship with the publishing industry.

Facebook's CEO Mark Zuckerberg, arrives to meet France's President Emmanuel Macron after the"Tech for Good" Summit at the Elysee Palace in Paris, Wednesday, May 23, 2018.Facebook floated the idea of creating a dedicated tab for news, sending ripples through the publishing world.

Publishers would welcome another source of revenue as Facebook and Google are gobbling up most of the digital ad pie. But given Facebook has steadily cut the amount of news content from the news feed over the years, publishers reacted with measured optimism. Facebook execs have hinted at the idea for a while, publishing insiders said. One news exec recalled a conversation with Facebook execs where they floated the idea of paying for publishers' regular news content, as opposed to something bespoke like a show for Watch, Facebook's video section, but didn't give any details.

David Chavern, President & CEO of the News Media Alliance, a trade group representing publishers from The Wall Street Journal and New York Times to regional and community newspapers, argued that if Facebook wants quality content, it has to pay for it, though.Facebook's news feed has become bloated

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