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Media Companies Face Potential Ban on Junk Food Ads

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Media Companies,Advertising Revenue,Government Crackdown

Major media companies are facing the possibility of a ban on junk food ads, which could result in a significant loss of revenue. The government crackdown on gambling advertising has already caused a $300 million loss in advertising revenue. The study exploring the ban on unhealthy food promotion has been criticized for lacking evidence and unfairly targeting marketing.

Major media companies reeling from the prospect of losing $300 million in advertising revenue from a government crackdown on gambling advertising now face an even more expensive blow from a possible ban on junk food ads.

The study’s suggestions included government intervention to reduce fast food ads, restricting ads on TV between set times such as 5.30am and 11pm, or limiting unhealthy food marketing through “online media”.“Australian children’s dietary habits are sub-optimal,” the report’s authors wrote. “One priority strategy is to reduce children’s exposure to unhealthy food marketing, branding and sponsorships.”Unhealthy foods covers more than fast food.

In 1980, Quebec introduced a ban on any ads targeting children. In 2006 in the UK and in 2016 in Chile, restrictions were introduced to reduce how many ads for unhealthy foods children saw.“Advertising bans overseas like the ones being proposed in this study have failed to reduce obesity, but we don’t know why,” the AANA said.

“There is a paucity of research measuring the link between food marketing and childhood obesity rates.

 

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