VHI has not explained why it is taking such a big risk in shutting down the plans 130,000 of its customers rely on for private health cover. Photograph: iStock
The same is undoubtedly true for health insurance, a sector where the 350 plan options for consumers must prove intimidating for anyone looking to examine their options for better value in the market. According to the most recent report of the, which regulates the sector, queries from consumers about switching plans accounted for significantly less than 1 per cent of the calls it dealt with.
So here’s the thing. If, as VHI says, it is looking to deliver “a simplified product structure”, why not simplify its offerings by shutting down the less popular, but broadly similar plans?
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