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Paralympian Goes After Companies Advertising With Amputee Mannequins But Not Selling One Shoe

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If you advertise a product or a service, then you need to be able to provide it. If you're using amputee mannequins, your customers should be able to buy a single shoe.

Meanwhile, Nike, which offered Reid a 15% discount on the pair of shoes, had this to say to Reuters: “At Nike, we stand for all athletes, and sponsor a number of Para athletes and federations around the world and work with them across all forms of movement.”

“Of course companies want to brand themselves as inclusive. The problem is feel good marketing without the hard work. It has to be supported by changes in policies and procedures across your business,” Reid writes on TikTok.that companies should do more. “Nike are using the image of inclusion, which is really cool. You wouldn’t have seen that a few years ago, but they’re not being as helpful when it comes to buying one shoe,” she said.

According to her bio, Reid is a world champion , a four-time Paralympian, a triple Paralympic medallist , and a five-time world record holder.

 

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