Discovery Limited, who was recently awarded as the 2024 Marketing Organisation of the Year in South Africa by the Marketing Achievement Awards, actively cultivates a brand and marketing-centred culture to enable and accelerate the brand’s growth.
Discovery’s business model, which is built on creating shared value for the business, clients and society, is central to the brand’s unique value proposition. Some of the most recent product innovations include a new home loan offering with Discovery Bank; Discovery Miles, an exciting and valuable rewards currency, and Miles D Day where clients can double their rewards with Discovery Miles; Vitality Travel, the biggest travel platform in South Africa with brilliant discounts and rewards for flights, accommodation and car hire; and various sponsorship properties with Vitality, such as Vitality Padel and the Vitality Run Series.
On this front, Discovery has a well-developed and mature digital marketing strategy that aims to deliver new business growth while retaining and engaging existing clients through all marketing channels.