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Embracer's CEO says 'I'm sure I deserve a lot of criticism' as he reflects on a company split three ways—but maintains that every 'key entrepreneur and CEO' believed in its 'mission'

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Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia.

If you've not been following the journey of Embracer, let me speedrun an explanation real quick: Over the course of seven years, Embracer. Embracer will break off into Asmodee Corp, Coffee Stain & Friends, and Middle-Earth Enterprises & Friends. This is something Embracer CEO Lars Wingefors called"the start of a new chapter". Going forward, he'll be a shareholder in all three companies.

While he's"sure I deserve a lot of criticism" and that he"could take a lot of that blame myself", Wingefors sees the aforementioned split as a way to continue the core vision of the company known as Embracer. As for the oft-criticised spending spree:"When we were at the peak of 2020, 2021, we made all those decisions to acquire or organically set up or invest … I firmly believed in that. The outcome, because it takes a number of years to make games, is different and it's painful and we need to adapt to it."Sign up to get the best content of the week, and great gaming deals, as picked by the editors.

Harvey's history with games started when he first begged his parents for a World of Warcraft subscription aged 12, though he's since been cursed with Final Fantasy 14-brain and a huge crush on G'raha Tia. He made his start as a freelancer, writing for websites like Techradar, The Escapist, Dicebreaker, The Gamer, Into the Spine—and of course, PC Gamer.

 

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