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Don't launch a small business before asking yourself these 3 questions, says CEO

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Jackie Aina, co-founder and CEO of seven-figure fragrance company Forvr Mood, shares a checklist for aspiring small business owners.

can bring a rush of excitement. But there are a few important things to consider before you jump the gun, according to entrepreneur and beauty content influencer Jackie Aina.

When Aina got the idea for her candle brand, she noticed that a lot of higher-end candles were"designed masculine," she said. Understanding that people"shop with eyes," she decided to launch a candle that had pastel colors and gold detailing. Your answer to question three will help you shape your marketing and advertising efforts and create a strong mission statement, according to Aina.

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Jackie Aina’s FORVR Mood Is A Charge To Live And Do Business By DesignI am a business journalist at the intersections of equity and culture who is passionate about building community through storytelling. To promote equity in media, I created Sincere Visions, a digital platform to educate people on media literacy, public interest technology, and share hyperlocal stories.
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