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Industry expert urges Shropshire businesses to take advantage of demand for online shopping.

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Businesses need to make sure they are selling on Amazon as the online marketplace dominates the ecommerce market with sales more than double that of its closest rival, an industry expert said today.

Generating a whopping £12.9 billion in ecommerce net sales in 2023, Amazon recorded more than double the amount of its rivals.

“One reason why the competition trails so far behind is the selection of diverse products across a multitude of categories that Amazon offers. Chris said the Covid-19 pandemic brought significant growth for Amazon, with its UK 2021 sales totalling an extraordinary £23.2 billion. As a result, the business invested heavily in increasing its distribution network and capacity to support online demand.

Earlier this year, Ecommerce Intelligence launched a campaign highlighting that businesses across the UK are missing out on millions of pounds as rivals corner the online market. “Amazon is often seen as the enemy of small business, but the figures speak for themselves,” he added. “Around 100,000 UK-based SMEs sell their products with Amazon and last year those businesses recorded over £3 billion in sales in 2022.

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