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Jyri Pylkkänen, Glenfiddich & The Balvenie Regional Malts Brand Ambassador, Shares His Whisky Market Insights

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Jyri Pylkkänen is the new Regional Malts Brand Ambassador for Southeast Asia, focusing on Glenfiddich and The Balvenie.

Jyri Pylkkänen, Glenfiddich & The Balvenie Regional Malts Brand Ambassador, Shares His Whisky Market Insights

Yeah, when we started our first bar in 2011, it was heavily based on gins and whiskies. That was the first touch point that made me feel I needed to learn about whisky. When I tasted The Balvenie and Glenfiddich for the first time, I went, “Yeah, these are the whiskies I really want to go in our cocktail menu and to recommend for our guests” because these two Speyside houses are totally different with their notes.

I really love the culture here , and even though I’m from Finland, I hate the cold weather! With the culture here and the emerging markets for whiskies, this is going to be a really cool place to be an ambassador and see how these areas grow with single malt whiskies. Every country has a different approach to whisky. It’s nice to see how it’s evolving in Thailand or Indonesia, with single malts and Singapore being the big one.The Balvenie DoubleWood 12, Jyri’s daily dram of choice.

I want to highlight that we are the pioneering single malt spirits for Glenfiddich. We were the first single malt whisky sold in the market in 1963. With The Balvenie, we are all about craft because we own all the homegrown barley, coppersmiths, coopers, and malt masters.

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