EVs Take 18.4% Share In Germany — Market Still In Hangover

April saw plugin EVs take an 18.4% share in Germany, down YoY from 20.5% — still reeling after the abrupt cancellation of incentive schemes in late December. Overall auto volume wasunits, up by some 20% YoY, but still 20% below 2017–2019 seasonal norms . The bestselling BEV in April was the Volkswagen ID.4.the unexpected and abrupt cancellation of eco-bonus purchase incentives

BEV sales in Germany are also not helped by models being overpriced relative to where they should be , combined with the country being in an economic recession for the past two quarters. Items considered expensive tend to be avoided in a recession., which is positioned and priced asa relatively expensive choice.

The long term favorite, Tesla Model Y, was predictably down in April , as it habitually is at the start of a quarter. The price, from €43,990, is competitive, compared to e.g. €46,335 for the 77 kWh ID.4, which is 130 mm shorter in length than the Torres. The interior of the Torres also appears to be a bit more premium, and the VW has just a 3-year warranty. Let’s see how the Torres gets on, it is good value and deserves to do well.

Mercedes Group has climbed from fourth into second place, with a 14.6% share, gaining a 4.4% share since the prior period. Tesla is in third with 13.2% of the market, up by 3.3% share, up from 5th spot prior.

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