Music Biz 2024: Why SESAC’s John Josephson Thinks the PRO Can ‘Double or Triple’ Its Market Share

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SESAC's John Josephson talks competitors like BMI, recent acquisitions and Blackstone's impact on growth during an interview at Music Biz 2024.

easily sidestepped an early question on what he thought about the seemingly hip-hop-like feud that had recently evolved between ASCAP and BMI, over the latter’s decision to switch to a for-profit model and its subsequent acquisition by a private equity firm. But he wasn’t shy in touting the advantages his company offers songwriters and publishers over the competing U.S. performance rights organizations.

In focusing on SESAC’s future, Josephson said that the company has an infrastructure that serves as an intermediary between rights holders and businesses that want to exploit music and it has been looking for ways to leverage that capability. “We think we can double or triple our market share,” Josephson said.

In turning to church music resources, he said Christian Copyright Licensing International has been “a great business for us.” In fact, he said, it was the “first extension of our business to be global,” with more than 50% of the church licensing occurring outside the U.S.

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