In a Wednesday interview with CNBC's Jim Cramer, Williams-Sonoma CEO Laura Alber explained how her company handles a tough housing market.
Alber said Williams-Sonoma is leaning into what they call "easy updates," or things consumers can do for their homes when they're not moving."The customer isn't shopping for as much furniture as they were because of the housing slump, but they are, you know, still updating their homes," Alber said. "They love their homes, it's their biggest asset.
Alber acknowledged that Pottery Barn was affected by high housing costs but said Williams-Sonoma is doing better than others in the industry. To Alber, her company has a competitive advantage because it designs its own products, and it has more diverse offerings. "We're not just a furniture brand, you know, we have seasonal holidays, we have collaborations, we celebrate life stage events," she said. "And that's what's given us a lot of resilience even in what's a more difficult market."
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