Fast food companies look to put the value back in value meal

The industry's prices have increased at a higher rate than grocery bills and gas prices over the last several years, Axios' Han NicholsBurger King is poised to debut a $5 value meal that includes a choice of three sandwiches plus nuggets, fries and a drink, BloombergMcDonald's announced its own plans for a similar $5 value meal.

"This is likely to be a summer of value, or maybe a year+ of value, to draw more price-sensitive customers back to fast food," Morgan Stanley analyst Brian Harbour wrote Tuesday in a research note. "Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending," McDonald's CEO Chris Kempczinski said on the company's April 30 earnings call.Price increases and reduced savings among low-income consumers have curbed sales — and the second quarter is expected to be worse than the first, Harbour predicts.

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

Documentary filmmaker Morgan Spurlock, who skewered fast food industry, dies at 53Documentary filmmaker Morgan Spurlock, an Oscar-nominee who made food and American diets his life's work, famously eating only at McDonald's for a month to illustrate the dangers of a fast-food diet, has died.
ソース: KSLcom - 🏆 549. / 51 続きを読む »