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Move over Marie Kondo: The little Aussie cleaning companies with cult followings

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Australian eco-friendly cleaning product companies are capitalising on growing interest in cleaning and tidying.

It's a lucrative sector, with research firm Ibisworld valuing the Australian soap and cleaning compound manufacturing industry at $2.1 billion in annual retail sales.

However, Linday says Alexander “was just as obsessed as I was with the idea” and stumped up savings of $30,000 which enabled the pair to develop a fragrance-free surface spray bundled with cloths which they initially called Ecoworx. This light-bulb moment has informed the move to the name Koh and its viral marketing which demonstrates customers getting down and dirty with their ovens, kitchen benches and windows and a spray pack of Koh.

“We definitely are the product of the right timing and the right technologies and people’s awareness of the right technology has never been greater and we are strong on simplifying the process,” he says.

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