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Dover Street Market Paris Is Ready for Shoppers to Embrace “A New Chaos”

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Today, the innovative retailer helmed by Rei Kawakubo opens its first location in France, with a space and an intention that bring hope to a shaky retail landscape.

It’s a tumultuous time in the retail business. E-commerce giants are struggling , while traditional department stores continue to grapple with the challenges of a digital-first, social-media-driven customer base. In the midst of this, Dover Street Market—the concept shop started in 2004 by Comme des Garçons founder Rei Kawakubo—has always offered an alternative: a shopping experience grounded in discovery and driven by the experimental.

Kawakubo wanted the windows to be free of merchandise, and designed the clothing displays in rounded, curved forms, so that there were no corners and nothing touched the walls. For the first time, there are no brand-specific spaces: clothing and accessories from designers like Junya Watanabe, Prada, Bottega Veneta, Martine Rose, and Willy Chavarria are mixed intentionally. Brands exclusive to the French market include Chopova Lowena, All-In, and Torishéju, among others.

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