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AI Has Infiltrated the Wine Industry and It's Affecting What's in Your Glass

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Wineries across the globe have embraced artificial intelligence as a game-changing tool in all the stages of winemaking, from controlling the production in the vineyards to managing bottling plants. Here's how it’s making a difference in the wine you buy and drink.

Luana Ferreira is a full-time freelance journalist based in Brazil. Her work has appeared on BBC, Al Jazeera, TripSavvy, HuffPost, and Narratively, among others.The wine industry often conveys an image of an artisanal business. Even large producers frequently cultivate an identity tied to tradition and craftsmanship.

In the future, AI's role will likely evolve and include yield mapping, allowing growers to understand the variability within the vineyard in relatable terms. AI tools also assist in managing natural resources with irrigation scheduling, defining when to do it and the amount of water necessary. It makes irrigation more effective and helps to avoid over-watering.

“You put an extract of the grapes , and it gives you a lot of data,” says Alvaro González, director of Viña Concha y Toro's Centre for Research and Innovation. “The AI model can tell you if this batch of grapes is premium, super-premium, or ultra-premium. Why is it premium? Because it has a lot of tannins, analytic compounds, and antioxidants,” he says. “So, this batch can go to the premium line of winemaking.

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