Japan, the birthplace of comic and cartoon epics such as 'Dragon Ball' and game franchises from 'Super Mario' to 'Final Fantasy,' sees the creative industries as a driver for growth on par with steel and semiconductors.In its revised 'Cool Japan' strategy released on Tuesday, the government said it aims to boost exports of these cultural assets to 20 trillion yen by 2033.
This photo shows a balloon of the Mario character of Mario Bros. during an event in Tokyo on Feb. 15, 2024. Japan on June 4, 2024 said it seeks to capitalize on its pop culture powerhouse status by quadrupling its overseas market for video games, manga and anime as part of its ‘Cool Japan’ strategy. AP PHOTOIn 2022, Japan's gaming, anime and manga sectors raked in 4.7 trillion yen from abroad close to microchips exports at 5.7 trillion yen, government data shows.
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Japan aims to quadruple overseas market for anime, gamesPop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.
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