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Primark shoppers say 'gorgeous' £32 dress is 'White Company quality'

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Primark's Linen Midi Dress is getting a lot of love on social media as shoppers say it is 'White Company quality' – meaning it could be a very purse-friendly alternative

A 'stunning' Primark dress looks like it has been made by The White Company, according to impressed shoppers. Catering to fashionistas on a budget, Primark's newest summer collection features an assortment of floaty frocks, perfect for the sunny season.

Showing off the 'beautiful' dress, Primark featured a post on its official Instagram account. In it, fashion blogger Gxsia styles the dress three different ways. The 'charming' dress stole the hearts of hundreds of viewers, sparking enthusiastic comments. One Yvonne shared her satisfaction with the purchase exclaiming: "I've got this dress and it's beautiful. It's white company quality at a fraction of the price!"

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