Boss Toyo focuses on legacy over business profits

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The name of rapper-turned-entrepreneur Boss Toyo has become synonymous with finding unique and valuable items through his popular Pinoy Pawnstars series.

He also emphasized his goal of establishing an “institute” that celebrates the value of memorabilia from Filipino celebrities and historical figures. Boss Toyo serves as one of the new ‘Gin-is-In’ ambassadors named during Ginebra San Miguel’s World Gin Day celebration “The love letter is my favorite because it’s a handwritten letter from Francis Magalona that was kept hidden for a long time and nobody knew about it,” he added.

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Boss Toyo reveals business earnings, most prized possessionRapper and entrepreneur Jayson Luzadas, better known as Boss Toyo, has made a name for himself with his 'Pinoy Pawnstars' series, associating his name with unique items of incredible value in varying degrees.
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