How to do business better by reading ‘non-business’ books

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The trick is to know that the best business books tend not to be written for reasons of business.

The trick is to know that the very best business books tend not to be written for reasons of business.

I thus have a modest proposal for anyone interested in business books: Read books about specific businesses or industries that you already know a lot about. That way, you will have enough contextual knowledge for the book to be meaningful. Of course, many people don’t work at a company or industry big or famous enough that there are books written about it, so I have a corollary proposition: You will learn the most about management by reading books about sports and musical groups.

Because I know a lot about the background, the stories make sense to me, and I can ferret out some general principles to apply to other business or small-group settings – such as the importance of getting new projects off the ground, which is something Paul excelled at. One of my favourite “business books” is a scintillating autobiography by Alex Ferguson, the famous coach of Manchester United. It was written with Michael Moritz, who used to be a journalist and later became a venture capitalist. It is one of the best books I have read on how to understand and seek out talent.

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