GRENOBLE, France: The identity of luxury goods firms is often anchored in the creativity and skill of the artisans behind the objects.
In a report on Van Phuc made by the national television broadcaster of Vietnam, a storekeeper in the village stated: Van Phuc’s products are not only made of natural silk, but they also have traditional patterns created during a sophisticated weaving process. By comparison, foreign-made goods have printed patterns and made by polyester or polyester silk fabrics. The savoir-faire of each creation has been improved from one generation to another, guaranteeing high quality.Still, appreciating handmade craft items and being able to pay for them is not for all consumers.
For the moment, Van Phuc silk products still have a stable customer base. They are often bought by foreign tourists who seek out unique Vietnamese products, or by Vietnamese who prefer to use high-quality domestic goods. Indeed, the feeling of belonging to Paris, and French elegance in general, is a significant part of what attract clients to the goods.
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