20 Non-Tech Companies Making Waves With Innovative Tech Initiatives

Technological innovation can happen in any sector, and some companies are stand-out examples of that. Certain organizations are redefining what it means to be “tech-savvy” in industries ranging from manufacturing to hospitality, using technology to solve long-standing challenges in unconventional ways.spotlight pioneers from outside the tech industry who are nonetheless leaders in technological innovation.

As a Silicon Valley technologist and an avid runner, it is great to see traditional companies such as Brooks, New Balance and Nike use technology initiatives to constantly improve their running shoes. It showcases how all companies across all industries can use technology and innovation initiatives to focus on customer delight and continuously improve their products. -

Hotels and airlines use a process for dynamic pricing and availability that is truly innovative. This approach could be effective for booking processes in other industries such as fitness, child care and even food service. Deep-tech AI that uses historical data and learns on an ongoing basis could provide projections and reactive pricing that would serve the interests of both businesses and clients.

Chick-fil-A is renowned for having an incredible digital team that builds products for its multiple stakeholders: end customers, franchise owners, suppliers and internal employees. Even though it’s not a tech company, the way it leverages technology to improve efficiencies across these four stakeholders at a massive scale is impressive. -

The insurance industry isn’t known for being cutting-edge, but Allstate is changing that perception with its technology initiatives. It’s using drones and AI to assess damage and process claims after natural disasters, which speeds up payouts to affected customers. It’s also leveraging telematics to offer usage-based car insurance, which rewards safe drivers with lower premiums. -

Lego’s integration of technology into its operations is remarkable. By incorporating digital experiences into physical play through its app-enabled sets, Lego merges innovation and traditional values. Companies can learn from Lego’s strategy by finding a balance between new technologies and core strengths to create a unique, value-added customer experience. -

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