Your telephony system may not be the first thing that comes to mind when thinking about business growth, but its intersection with marketing, customer service, sales and business strategy makes it a powerful tool. This is according to MD for
Utilizing analytics and reporting tools embedded in your system, such as call waiting times and customer satisfaction ratings, can provide valuable insights and metrics. These tools help pinpoint strengths and weaknesses in your customer service, enabling you to optimize resource allocation and make informed decisions that enhance overall customer satisfaction.
Features such as skills-based call routing ensure that customers are directed to the most suitable person quickly, thereby minimizing call waiting times and the necessity for call transfers.