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But, still, certain aspects of human connection simply cannot be replicated through a screen. They’re perfect for quick check-ins, sharing updates and collaborating across distances. However, they often fall short when it comes to building rapport and resolving more complex issues. For instance, imagine trying to brainstorm a new marketing campaign over Zoom. The conversation can easily be derailed by technical glitches, distractions or the awkwardness of constantly seeing your face on the screen. In contrast, an in-person brainstorming session allows for a free flow of ideas, non-verbal cues and a shared energy.
In-person meetings are just as important to me with current clients as they are with prospects and co-workers. As CEO and co-founder of New Level Radio, it would be easy for me to avoid the hassle and sometimes high cost of traveling to our partner properties regularly. But nothing can replace the value of seeing and feeling what’s happening inside a casino.
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