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Microsoft’s Market Strategy involves Slowly Shifting Away from Xbox Consoles in Europe, Middle East, and Africa

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By focusing on cloud gaming and subscriptions, Microsoft might be aiming to reach a wider audience who wouldn't purchase the console.

consoles, according to a report from The Verge on July 12th. The report suggests Microsoft might be considering discontinuing console sales within the region altogether, focusing instead on promoting its cloud gaming services,This aligns with Microsoft’s recent emphasis on cloud gaming and platform-agnostic experiences. They’ve previously highlighted that players don’t necessarily need an Xbox console to enjoy Xbox titles, with many new releases finding their way onto PC as well.

This move could be a strategic shift towards a subscription-based model. The report mentions Microsoft’s efforts in promoting Game Pass subscriptions, which offer access to a library of games at a discounted price, particularly for new users. By focusing onHowever, it’s important to note that this is just a report, and Microsoft hasn’t officially confirmed any plans to discontinue Xbox console sales in the EMEA market.

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