The Wellness Industry is Fixated on Fast Results

The fixation on fast results in the wellness industry aims to capitalise on consumers’ desire to obtain the “ideal image of health and wellness” through misleading marketing and influential celebrity culture.The wellness industry has seen rapid growth in the last few years, valued at a whopping USD 5.61 trillion in 2022 and predicted to see continued growth, rising 57% to USD 8.5 trillion by 2027, as reported by Bloomberg.

Her logical argument reminds that with shifting consumer habits, it is inevitable that companies wish to capitalise on it — regardless of whether it is truly beneficial for a consumer. The wellness industry once taught that a balanced lifestyle was the ideal image, condemning fad diets and trends and pushing the idea that slow and gradual lifestyle changes are the healthiest ways to better health.

Logically speaking, these businesses are responding to increased demand in the market to cater to consumer needs. However, these marketing promises are often misleading and do not benefit a consumer. They rely on false claims or unhealthy habits to generate revenue, essentially prioritising finances over the ethical implications.

It is also worth noting that as the wellness industry gains more and more traction, it also becomes increasingly expensive. Contributing factors like technological advances and the popularity of wellness treatments among the rich and famous, conveys an implicit message of status and wealth. Tapping into a human’s desire to gain social approval, individuals who experience these advanced or expensive treatments tend to share it on social media to portray an image of health and status.

Considering the various facets of the wellness industry, it is clear that a portion of the sector is forgoing scientific backing and ethical concerns to capitalise on consumer insecurities and a desire to achieve the “ideal image of health and wellness”. The wellness industry must be more transparent and realistic with its treatments and preach the importance of a balanced lifestyle that anyone can achieve regardless of size and resources.

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Light At End Of Tunnel For Bike Industry, Asserts European Bicycle Industry GroupI was Press Gazette's Transport Journalist of the Year, 2018. I'm also an historian – my most recent books include 'Roads Were Not Built for Cars' and 'Bike Boom', both published by Island Press, Washington, D.C.
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