The critical role of data quality KPIs in driving business successVisit our press officeData is gold in our increasingly digitised world. Just as the value of gold is only realised in the refinement process, data needs to be refined to unlock its real value. Unrefined data can damage businesses, their competitiveness and ability to capitalise on opportunities. Good quality data, which is refined, can be leveraged to improve competitiveness, decision-making and profitability.
Poor-quality data can severely damage a business’s ability to make good, informed decisions. This has a direct bearing on performance, resulting in lost revenue and missed opportunities, possible reputational damage and increased operational costs trying to deal with data errors. Beyond this, poor data quality may well lead to misguided strategic investment decisions.
Standardise data entry: Set guidelines for entering new data to maintain uniformity within the database. Make sure to train your staff on these guidelines and implement data validation rules to enforce them. Leverage technology: Make use of data management technologies such as master data management and data integration tools to maintain consistent and accurate data across different systems.
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