Should companies sponsor political events like the RNC? How partnerships can impact consumer mindset

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Rooted in fact-based, transparent reporting, Newsy is an award-winning opinion-free network owned by the E.W. Scripps Company that is relentlessly focused on “the why” of every story and seeks to enable a more intimate and immersive understanding of the issues that matter.

Amid the pomp and circumstance of the Republican National Convention, one thing that appears to be less visible this year is the corporations who are sponsoring the event.

"I think people out there in the business world realize that the likelihood of President Trump being president is pretty high," Priebus told the publication."It is going to be Trump or Biden... and not being part of a convention if you have corporate interests or you have community interests, it's not really an option."

Byrne pointed to consumers potentially believing a company is"jumping on a bandwagon" if they seem to randomly sponsor a political party or event, which can affect how customers see their business.

 

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