Making a company look attractive to potential employees is an art form. Look no further than company websites – they have entire sections devoted to what it means to be an employee at the company. Mission, vision and values are highlighted by photos of fun company activities, where people are engaging in outdoor adventures. Not only is the company a great place to work – it’s a fun place to work – and they want you to know it.
The promise of a great job, in a great company, with even greater things to come is here to stay. But can companies live up to those promises, especially the one about career advancement. Not only can you grow, but you can also excel and quickly - a promise that is hard to keep. For the longest time, we have been blaming the new generation employee – the entitled ones who don’t want to work as hard as the rest of us but want the rewards. Perhaps, however, companies may be the ones to blame by promising the sun, moon and stars from the beginning. The employee is taking that to heart and expects to climb the ladder quickly.
Missing in the promise of career advancement is what companies expect for it to happen, such as an exceptional level of hard work, learning and listening, as well as a proactive approach on where their career is headed. This could be the main caveat in today’s recruitment and career planning conversation – the company is quick to tell what the candidate can expect to receive, but not telling them what they expect to get first.
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