Iris Ventures Leads 20 Million-euro Investment in Sweden-based Sports Nutrition Brand Maurten

Iris has led a 20 million euros round of investment into the company, which has annual revenue of approximately $40 million.

It also partners with elite athletes including the gold medal-winning triathletes Flora Duffy and Alex Yee, both of whom will be competing at the, founder and managing partner of Iris Ventures, called Maurten a game changer that has “redefined athletic performance through world-class innovation in the sports nutrition category, seamlessly marrying product excellence with brand uniqueness and edge.

Sköld, whose title is chief executive officer, also liked that Iris is a female-led fund that takes a strong interest in consumer products for women. Maurten is also looking at opportunities outside the sports arena. “An exploration of how Hydrogel Technology could benefit the medical arena, as well as driving forward female-specific fueling research, are now important objectives. The addition of influence from Iris Ventures will accelerate this expansion,” the company said.

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