Ticketmaster, the world’s largest ticket marketplace, has acquired South African-based Quicket as part of its expansion into the continent.
Ticketmaster said that its global reach and service and Quicket’s regional expertise will benefit promoters in the latter’s expanding operations in Nigeria, Uganda, Kenya, Zambia and Botswana. “The passion for live entertainment is at the heart of African culture,” added James Tagg, Managing Director, Quicket.
Ticketmaster is used by thousands of artists, companies, and venues across the world, with partners including Taylor Swift, the National Basketball Association , and the National Football League .Ticketmaster’s further expansion into South Africa comes amid a tumultuous relationship between South Africa and international business partners.
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