Tottenham’s deal with Kraken shouldn’t be viewed in the same category as betting sponsorships despite the criticism following the agreement.top crypto brands are likely to take more of an interest in football sponsorships once Premier League clubs are no longer allowed to sign front-of-shirt deals with gambling firms from the start of 2026-27 season.As part of the deal, the company will appear on the club’s shirt sleeves for the 2024-25 campaign.
“I don’t put it in the same category as betting particularly or some of the socio stuff that was quite prevalent in these clubs. “That said, these are at the lower end of blue-chip brands and I think it reinforces the lack of real interest from the blue-chip brands in terms of sponsorships. They are certainly not HP that Real Madrid have got paying a lot of money on their sleeve.