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Business Brief: From the wildfires, new battles emerge

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Weighing the true cost of disaster in Alberta, B.C., the rest of the country and beyond

The weeks-long wildfires tearing through Alberta and British Columbia are taking their toll on regional operators and the country’s tourism industry. Even as officials battle to bring fires down, others are working to maintain Canada’s appeal as a vacation destination. Below, we look at the heavy burden of fighting domestic disaster while keeping up global appearances.

The increase led the company to take pause and study the impact a three-to-five-degree global-warming scenario could have on the business. It really does have a bigger impact on the international visitation than it does on Canadian tourists. But it’s also devastating at the local level.”The challenge for the association and the industry is reminding travellers that Canada is more than just a winter or summer destination, and promoting tourism for all 12 months, Potter said.

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