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How sustainable diaper brand Kudos is taking on industry giants — with a Target rollout

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Kudos has sought to make a better, more sustainable diaper that uses cotton instead of plastic in its bid to disrupt the consumer products industry.

Sustainable diapers brand Kudos is set to launch in 375 Target stores nationwide as it looks to disrupt the legacy consumer products industry.

Later this month, it'll be the first diaper of its kind to land in retail stores when it launches in approximately 375I am so excited to partner with Target to make history as the first 100% cotton-lined disposable diaper to hit retail shelves," Saigal said in an interview with CNBC."It's just a really big deal for us, especially because Target does not carry many brands."In the three years since its launch, Kudos has raised more than $6 million in funding.

Saigal also developed a proprietary"DoubleDry" technology that brings two layers to the diaper instead of one, which allows it to wick away moisture. Even sourcing natural materials for use instead of plastics would be challenging for larger companies because of their scale, Saigal said. Suppliers like cotton farmers tend to have buyers and partners locked in before they grow the requested materials, and since there isn't yet mass demand for cotton from diaper makers, those supply chains don't really exist yet at scale, she said.

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How sustainable diaper brand Kudos is taking on industry giants — with a Target rolloutKudos has sought to make a better, more sustainable diaper that uses cotton instead of plastic in its bid to disrupt the consumer products industry.
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