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Earnings at William Hill owner Evoke tumble in ‘disappointing’ first half

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The owner of William Hill and 888 said earnings plummeted 67% in the first half of 2024, in a results statement it called “disappointing and behind our initial plan”.

Evoke, which was rebranded from 888 earlier this year, made core earnings of £43.8 million for the six months to June, down from £130.8 million this time last year.The company has been rejigging the geographical focus of the business to focus on its core markets as well as what products it prioritises, which it said contributed to the losses.

Per Widerstrom, chief executive of Evoke, said the “underlying health of the business is continually getting stronger”. Evoke owns gambling brands including 888poker, 888casino and 888sport, as well as the William Hill shops. Meanwhile, its UK retail business, which includes William Hill shops, saw revenues drop 8% over the six months to June 30, compared with the same period last year.

It includes changes to reduce the intensity of online games, tighter age verification checks in betting shops and affordability checks for gamblers.

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