Lucid CEO calls EV market softness ‘a temporary blip’ and says hybrids are a dead end

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Lucid CEO calls EV market softness ‘a temporary blip’ and says hybrids are a dead end
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Lucid CEO Peter Rawlinson said the company’s Gravity SUV will start deliveries later this year. He also discussed future products like more affordable midrange EVs.

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Different brands do different things under the hoods of their EVs. Some fill that space with inverters and high-voltage cabling. Others carve out a cubby of extra storage, the frunk that many EV aficionados demand but few actually use. With the Gravity SUV, Lucid is taking the frunk option a step further, creating a space that can be used as a seat. I confess, I thought it was a gimmick, but sitting in that frunk is surprisingly comfortable.

That the three-year-old Air still offers industry-leading range, Rawlinson says, will help Lucid’s cars buck that trend. Still, the Air is a sedan in an SUV market, a problem the Gravity is designed to fix. Offering 440 miles of range and seating for seven at a price somewhere under $80,000, the full-size SUV certainly offers compelling numbers. But Rawlinson’s primary targets are less about digits and more about performance.

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