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Market Basket marks 10 years since rallies brought return of beloved CEO

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Most supermarket CEOs are not household names, but Market Basket's customers and employees came together to fight for Arthur T. Demoulas in 2014

Most supermarket CEOs are not household names, but Market Basket's customers and employees came together to fight for Arthur T. Demoulas in 2014A decade has passed since workers and shoppers rallied and boycotted Market Basket to save its ousted CEO.He was fired

With"Artie T." representing the store's commitment to low prices and fair treatment of workers, huge protests formed outside Market Basket stores all summer, with shoppers boycotting it in favor of rival grocers."Imagine a group of people standing up together for something they believed in so strongly that they were willing to risk it all — for a culture, a way of life, a 100-year legacy," the narrator says in the video.

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