to offer the telecom firm's premium customers its music and video streaming services for free, potentially giving the U.S. firm access to thousands of consumers in a price-sensitive market.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs. Premium users of Airtel's broadband and postpaid services can access Apple TV+ and Apple Music later this year as part of their plans.
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